The Solarium Blog in Waterloo, WI: Read our Blog, Press, Recent News

In today’s competitive job market, attracting and retaining top talent goes beyond offering great salaries and benefits. The physical location of your office plays a crucial role in shaping employee satisfaction, productivity, and company culture. For businesses in the Madison and Milwaukee areas, understanding how location affects the employee experience can be the key to building a resilient, high-performing team.

Coffee shops and home offices can be great launchpads, but they’re not long-term solutions. Eventually, your startup needs more: more focus, more space, and more legitimacy. Just 30 minutes from downtown Madison, The Solarium is a modern, professional workspace designed for small teams and early-stage founders who are ready to grow—but don’t want to lock themselves into high-priced leases or downtown congestion. If you’ve outgrown the café, here’s why your next move should b

Planning a corporate retreat doesn’t have to mean booking a generic hotel conference room or squeezing into a crowded city venue. If you’re looking to get your team out of the usual routine—without losing the convenience of a central location—The Solarium in Waterloo, Wisconsin offers a refreshing alternative. Just 30 minutes from Madison and an hour from Milwaukee, The Solarium blends natural beauty, flexible indoor/outdoor spaces, and the professional amenities your team n

When you're growing a startup, the space you choose to work from isn’t just a background—it’s a business decision. The right workspace can support your team’s focus, fuel collaboration, and create the kind of environment that helps you scale. But as more founders navigate the flexible work landscape, a common question comes up: Should we get a private office—or start with open coworking space? At The Solarium, we offer both. Here's how to think through your decision.